12 Tips to Getting Instant FREE Publicity More Profitable Than Any Advertising You Can Buy.
June is Entrepreneur’s ‘Do It Yourself Marketing Month’ and
every small business owner on a tight budget that wants to explode their
businesses quickly, easily, and without breaking their bank account should be
using press release marketing in their overall plan to generate profits. See How:
- To demonstrate your expertise, write “how-to? articles and
submit them to high trafficked directories such as: EzineArticles.com &
Ideamarketers.com These same articles can be sent to newspapers, trade publications,
magazines and both online and print newsletters.
-Start your own blog and post entries to it at least three
times a week on your topic. You’d be surprised how many journalists do their
research on the internet and interview bloggers.
-Create a profile at social media sites like Facebook,
MySpace, Squidoo, Ryze, and LinkedIn. These sites are growing by the day as
millions of people turn tothem instead of to traditional media for their news,
entertainment and networking activities.
-Find out the reporters who cover your industry and invite
them to lunch. Let them know that you are someone whom they can call on for
background, commentary and story ideas. Don’t be shy. Reporters appreciate it
when you call to ask, “How can I help you??
-Contact the advertising department of every newspaper and
magazine you want coverage in and request a copy of their editorial calendar.
This is a free listing of all the special sections and special topics coming up
during the calendar year. This information alone will tip you off to sections
where your story idea would be a perfect fit, enabling you to query the editor
weeks and even months ahead.
-Send in press releases to radio stations letting them know
about any fun and unusual promotions your business is putting on.
-Send in a pitch to the media suggesting profile stories
about individuals (your employees, of course!) with interesting or unusual
hobbies or volunteer in outstanding community service projects. The reporter
will call to ask them where they work?and that’s more publicity for you.
-Develop relationships with columnists at newspapers and
magazines and continue to feed them fresh ideas because they are hungry for it.
Mail them a press release about the trends you are seeing in your industry.
-Ask your trade association to refer reporters to you. This
is one of the places that reporters call when they are looking for sources.
-You can send in a press release and a complimentary issue
to reporters in your industry if you’ve published a printed newsletter with
helpful tips or off-the-wall stories of your customers, with their permission ,
of course. This will more than likely get you lots of interviews with the
media.
-If there is a national story being covered and you can give
a perspective being the local angle?.a simple press release can get a reporter
over to your business with pen in hand ready to give you free publicity if you
can appeal to a wide audience. You’ve just made it so much easier for the media
as they don’t have to spend too much time on researching a topic of great
interest to their audience.
About the author
Yves Marie Danie Baptiste is an expert in writing effective
press releases that gets results. She shares these secrets with small business
owners, authors, and artists so that they, too, can have a competitive
advantage over their competition. Click here: www.DanieBaptiste.com for more
information on how to write powerful press releases that puts your product,
service, or cause in the news.
Posted
on
Wednesday, June 18th, 2008 at 4:09 pm under
